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Original Apple Watch straps by ICON DAYS

We've designed a range of Apple Watch straps that we believe are 100% unrivalled.

Featuring a premium printed leather design, stainless-steel buckles and a unique range of patterns.

 10% of profits are donated to plastic awareness organisations.

navy flame apple watch strap

Meet Navy Flame 🔥

Shop Navy Flame 🔥

Icon Days straps are finished with gorgeous, wraparound prints that make Apple Watch your own.”

Cult of Mac

Not only does it look stylish, but it is also helping protect the planet

Mac Observer

Designed to do Good

ICON DAYS started with the belief that any business can positively impact the world.

Which is why we’ve partnered with a fantastic Plastic Awareness organisation to be announce in early 2020. 10% of our profits are donated to the cause!

Our Mission