Our Mission

We’re committed to creating the best Apple Watch straps whilst reducing plastic waste in our environment.

Icon Days was co-founded by Ben and Anton in the UK. That's us! We are two friends who were struggling to find great looking bands for their Apple Watches. Other strap companies were offering low-quality imports and boring designs, whilst Apple’s options were expensive and un-inspiring.

So we got to work! Drawing up ideas and concepts for a collection of straps that we'd be proud to show off!

We shared the ideas with a friend from school who helped bring the Icon Days designs to life! 

Icon Days straps offer a stunning collection of designs that compliment your personal style. Whether bright and bold is your thing, or you prefer something a little more subtle, our premium leather Apple Watch straps have you covered.

We feel strongly about doing good in our community and giving back where we can. 10% of all profits are donated to UK charities that are close to our hearts. 

Icon Days straps are designed to make an Impact.



By designers, not factories.

Tired of mass produced, low quality products from overseas? Us too! We care about quality and design. We design our straps right here in the UK and ensure our manufacturers do business the right way.


10% of profits donated

We’ve teamed up with Plastic Patrol to help with their mission of combating single-use plastic and cleaning up the environment.

A minimum of 10% of our profits will be donated from sales of all our products.


We don’t cost the Earth

Making sure ICON DAYS makes a positive impact within community and our planet is crucial to our mission. Our products and packaging are 100% plastic-free.

Our minimal packaging is both recycled AND recyclable, and we avoid next-day shipping.